Protect the Brand, Promote the Brand: Navigating the New Era of AI Bots
The digital landscape has fundamentally shifted, with AI bots now accounting for 51% of all web traffic. This surge - a 300% increase has disrupted traditional discovery, moving users away from keyword-driven "blue links" toward hyper-personalised, conversational answers.
For brands, this means the "fight for the click" has evolved into a mission to "win the answer".
Join Iain Potter, Senior Technical Account Manager at Acquia, as he explores how organisations can master this evolving ecosystem. This session provides a strategic roadmap for the AI era:
Protect Your Brand: Learn to control your traffic by leveraging advanced bot management to block malicious actors while setting guardrails for "good" bots.
Promote Your Narrative: Discover how to influence AI-synthesized responses through entity optimisation, conversational mapping, and intent-based content creation.
Prepare for the Future: Understand the mechanics of how LLMs retrieve and process data, from internal training sets to real-time search tool calls, to ensure your brand remains visible and authoritative.
Don't just witness the bot revolution - learn how to lead it by ensuring your brand's voice is the one the AI chooses to share.
Sat 11:20am to 11:50am (2/28/26)