This talk will explore the challenges organisations face in maximising website potential and driving business growth. It will delve into the cultural and structural roadblocks that hinder website improvement, emphasising the need to shift from a departmental to a customer-centric approach. 

The talk will highlight the importance of prioritising user experience and making evidence-based decisions to enhance website performance. It will offer actionable insights on how to track user journeys, collect customer feedback, and implement a continuous improvement cycle. Attendees will learn how to foster a culture of growth and innovation, leading to increased customer satisfaction and business success. 

The talk will challenge the notion that website re-platforming is the sole solution to underperformance. It will guide attendees on how to leverage existing resources and invest time and effort in understanding customer needs and optimising user journeys. By adopting a data-driven and user-centric approach, organisations can unlock the true potential of their websites and achieve sustainable business growth.

David Bishop

Sat 3:15pm to 4:00pm (3/1/25) Room LG19 Lecture Theatre Audience Non-Technical Session Category No-Code